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Ask the Analysts: Explaining the Why Behind the Mobile PC Q3 Scorecard

Competition is notoriously fierce in the U.S. retail channel, especially in the cut-throat market for mobile computing devices such as notebook and detachable tablet PCs. No fewer than 13 brands--a full baker’s dozen--sparred over the crowded shelves of big-box retailers in the ever-important Q3 calendar season, otherwise known as ...

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Microsoft Surface Strategy Pays Off with OEM Partners

Last year I wrote a blog post about the rising popularity of productivity-focused 2-in-1 tablets; an industry shift spearheaded by the Microsoft Surface. At the time, I noted the advantage Microsoft had due to its established presence in the segment. Although the summer of 2015 proved to be a pivotal moment for productivity-focused 2-in-1 ...

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Lessons Learned from the Surface RT

Microsoft’s first Windows 8 Pro tablet, the new Surface Pro will become available in less than 10 days. Yes, this is the new Surface!


How is it different from the Surface that you have already seen advertised on giant billboards across the country or in TV ads since October 2012. To start with, the new Surface Pro is equipped with an Intel X86 ...
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