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The Golden Rule of Great

The holidays have come and gone, we know who won the Super Bowl (Go Pats!!), and the stores are simultaneously putting out Valentine’s Day and Easter candy, but most importantly, it is gap intelligence Kickoff time! This is the time of year when we get together as an entire company to map out our vision, strategy, and tactics for the next ...

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Influencer Marketing: a Humble Perspective

Over the past several years, social media platforms including Instagram and YouTube have increased their reach, their members, and their capabilities. If you are standing on the sidelines, you might not have noticed that the 20-something year old girl that you used to watch as she sat on her floor and described products that she likes is now a ...

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A Year From Now You May Wish You Had Started Today

No company, organization, or team will sustain long term success without improvement. If a hockey team keeps the same players with the same tactics, over time other teams will pass them with better players and superior tactics. Companies are no different. Companies who rely on the same performance year after year will gradually fade away into ...

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