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The Proverbial Game Changer: Game Streaming and the Future of the Industry

I still remember having to visit a local Blockbuster in order to rent movies. That’s right, physically walking into a store to rent an actual DVD copy of Starship Troopers. This ritual, however, became ancient history with the rise of video streaming services like Netflix. Shelves of DVDs and Blu-rays were replaced with digital queues, ...

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The Nintendo Switch: Complement or Competitor?

Consoles Now Part of gap intelligence’s Weekly Reporting

Last month, current-generation gaming consoles entered gap intelligence’s database. These consoles include the Sony PlayStation 4, Microsoft Xbox One, and Nintendo Wii U. As both the Data Operations Associate for the Desktops category and a gaming enthusiast, I was ...

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Hey Mom, I Called Next Game

To all the video game companies focusing their marketing efforts on teenage boys, think again.

A recent study on video and buying behavior revealed that not only is the average game player 35 years old, 40 percent are female.

In fact, adult women now represent the largest gaming demographic at 33 percent of the market, nearly doubling boys 17 ...

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