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ecom

gap intelligence's Super Sweet Sixteen

Today marks a important milestone in gap intelligence's history. To celebrate, let's start by going back...wayyyyy back to March 2003. Apple is gearing up to launch iTunes. The Human Genome Project is one month from being complete. 50 Cent is bumpin' on the radio stations. Nemo is being found and the King is about to Return. And in ...

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Amazon, the Price Perception Leader

Amazon loyalists shop on Amazon.com trusting that they are getting a bargain. The Amazon value proposition certainly includes advantages that are more unique than the simple act of offering low prices (assortment, convenience, experience, speed, ubiquity, security), but it’s this perception of low pricing that helps make shopping on ...

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