Showing posts with tag:

digital cameras

Reflecting Upon Black Friday 2018: Marking the Shift Towards Mirrorless

At gap intelligence we offer services that are quite like the eyes and ears of the marketplace. We have dedicated category analysts that serve as industry citizens and provide expert insights in each our individual markets. 

Mirror, Mirror, the Writing's on the Wall

A growing trend in the camera market is the mirrorless camera. In ...

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4K Product Magic in the Air

Recently picked up a new TV for 2018? Great work! Research shows that early months of the year are indeed the best time to purchase that new TV, and gap intelligence lists Super Bowl season among the year’s most strategic times for TV purchasing (Super Bowl-timed ads for TVs up 6% on-year!). Noting that gap intelligence’s latest ...

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Change Isn't Always Instant, but in This Case, It Is

This past April, gap intelligence began tracking instant cameras as a part of its digital cameras category. I was tasked with implementing and integrating instant cameras into the category and I could not be more excited to share and expand on my love for instant!

Why I Am Passionate About Instant

Instant film was developed in the 70s ...

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CEA Sets Standardization for Contested Camera Segment

This summer, a significant victory was achieved in the name of standardization across the land of digital cameras. The Consumer Electronics Association (CEA) stepped-up to provide us with a much-needed answer to one of the industry's most perplexing, and nearly decade-old, questions, "What the heck do we call these emerging compact ...

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