- New category covers weekly pricing and promotion analysis, industry trends for all products and players in market -

SAN DIEGO – May 6, 2019 – gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, imaging, and home appliance industries, announces the addition of headphones to its portfolio of market intelligence services.

“Wireless innovation has made headphones one of the top selling product categories in consumer electronics. With the flood of new brands, resellers, and products in this space, accurate data and keen insights are needed to make smart business decisions.” said Gary Peterson, CEO of gap intelligence.

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The new Headphones service provides 4Ps data (products, pricing, positioning, promotions) to help industry players create winning channel strategies. The Headphones service is available through weekly reports as well as on gap intelligence’s dynamic cloud-based Dashboard, which allows clients to create customized and repeatable data views and downloads in real-time.

“Consumers are beginning to embrace headphones as more than just audio accessories,” said Market Analyst, Jason Barry. “New form factors are evolving the category into everything from a fitness tool to a luxury fashion statement. Top brands continue to enter the space and heavily promote new devices to compete for a share of this expanding market.”

Click this link to view and download more from gap intelligence’s most recent Headphones report.

Headphones expands gap intelligence’s overall services to include more than 25 industry segments including home appliances, wearables, smartphones, tablets, notebooks, cameras, televisions, and printing.

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work”. For more information go to www.gapintelligence.com, call 619-574-1100, or email info(at)gapintelligence(dot)com.

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