The speed and rate of change in today’s technology market is faster than ever and has built a layer of complexity that is hard to navigate alone. The task of monitoring emerging markets, manufacturing trends, technological changes, and constant tactical moves by competitors makes staying on top of the market an impossible task.
With gap intelligence’s daily market coverage and insightful reports, we give you the data to support your business decisions and the insight to keep you a step ahead of the market.
components & methodology
gap intelligence operates to be an outsourced arm of your daily market intelligence operations. Our market coverage extends from the consumer to commercial and enterprise imaging and printing segments, with a primary focus on IT hardware and consumer electronics devices.
Our specialty is in the “4-P’s”, Product, Price, Positioning, and Promotion. Our services are used daily by marketing and sales professionals worldwide, including executives within Product Marketing, Product Planning, Strategic Market Planning, Channel Marketing, Account Sales, Competitive Intelligence, and Market Research.
Our market intelligence and analysis aims to be:
1. Timely: We publish reports about the market at least once every week
2. Easy to use: Built-in tools help make efficient use of the data
3. Comprehensive: gap intelligence publishes more than 5 million data points each week
gap intelligence clients have access to our online Data Center, a hosted archived library of all of our market intelligence reports & price and promotions data. The current Data Center is the third generation and affectionately known as DCv3.
We have combined the most popular elements of the current Data Center and added a number of new features that we hope will enhance your user experience including:
- A shopping cart system to download and share reports
- Printable market intelligence reports
- The ability to post secure comments on market intelligence reports
- Weekly circular ad images
- Expanded search capabilities
printing and imaging hardware
- All in One Printers
- B&W Laser Printers
- Color Laser Printers
- Inkjet Printers
- Digital Cameras
- Digital Video Camcorders
- Desktop Computers
- Notebook Computers
- External Storage Devices
- Sound bars
- Digital Media Players
- Blue Ray Players
printing supplies and media
- Ink and Photo Supplies
- Laser Printer Supplies
- Print Media
data analytics and web services
- Total Cost of Ownership (TCO)
- Data Center
- Applications Integration
- Data Mapping
- United States
- Western & Eastern Europe
gap intelligence has capabilities to capture any data point from any web site or retail store anywhere in the world.