mind the gap: blog


Fantasy Football: An Unpredictable Statistical Fiasco

In my blog post this week, I will show my findings from a regression analysis done on the correlation between Rushing Yards in a given game vs Defensive Rushing Yards Allowed.

Fantasy-Football

Contrary to popular belief, Fantasy Football is not a game of complicated stats, but a game of simple choices made in your initial draft and the subsequent lack of “tinkering” with your line-up throughout the season.  It is not about playing the lesser player vs the weaker defense, or benching the better player vs the stronger defense.  It is simply about always playing the better player in all but extreme cases.
Using data pulled from 2011 on Running Back (RB) rushing yards in a given game and average Defensive Rush Yards Allowed, an initial simple regression analysis indicates that there is little correlation between the two.

The results:
Intercept: 29.36
Slope (Rush Yards/Game): 0.44
Equation (ŷ = b0 + b1x): ŷ = 29.36 + (0.44)x
R-squared: 5.7%
Significance F: 0.00000013
p-values: 0.003 (intercept), 0.00000013 (Rush Yards/Game)

The combination of a low R-squared and sub-0.005 F and p-values suggests that basing your decision simply upon Defensive Rush Yards Allowed is unlikely to result in a successful play. This is simply just for predicting rush yards, though, and not a predictor of points by any other means (Receiving Yards, Touchdowns, etc).

As of right now, the data suggests that you’re best option will always be to play your best player in all but extreme cases, and not a lesser player facing a weaker defense. So if you’re thinking about starting Matt Asiata vs ATL (27 yards/game vs 124 yards/game allowed), Donald Brown vs JAX (27 yards/game vs 160 yards/game allowed), or Stevan Ridley vs KC (58 yards/game vs 130 yards/game allowed), DON’T DO IT. Though the matchups look sweet, these players have a low Yards Per Carry and have not proven to be reliable RBs. If you’re afraid to start guys like Demarco Murray vs NO (128 yards/game vs 101 yards/game allowed), or Arian Foster (if healthy) vs BUF (120 yards/game vs 83 yards/game allowed), don’t be. Though their matchups look tough, the best players tend to find running room in any game.

demarco-murray-action-shot

If anyone would like further information on where the data was pulled from, or requests for the raw data itself, please let me know.

In my next blog post, I’ll look to measure increased/decreased rush yards above personal averages vs Defensive Rush Yards Allowed.

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Haaave you met Charlie?

Hey All!  My name is Danielle Regello, I have been working at gap for a few months now in the Laundry and Home Appliances categories, and I am loving it!

Outside of work, I enjoy cooking, snuggling my adorable dog and practicing yoga. Most nights you will find me at home, glass of wine in hand, trying out recipes and testing them on my guinea pig/boyfriend. Lucky for me, Brian is always willing to try anything and enjoys his role as head taste-tester.

Brian's favorite dinner, buffalo chicken wraps and spicy sweet potatoes

Brian’s favorite dinner, buffalo chicken wraps and spicy sweet potatoes

Our adorable dog, Charlie, is usually lurking around, drooling, waiting for a snack or a snuggle. Both of which I am happy to indulge him in as often as possible. He has an impossibly smooshy face and the sweetest disposition, even if he’s not all that smart.

Sweet Charlie Dog (also pictured: Toby the tortoise)

Sweet Charlie Dog (also pictured: Toby the tortoise)

Outside of the home (sometimes in the home if I’m feeling ambitious), I try to practice yoga several times a week. I fall over pretty often, but it has not deterred me or diminished my love of the practice. All in all, I couldn’t be happier to be living in America’s Finest City and am so very excited to continue this new journey with gap intelligence.

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gap intelligence adds forecasting to its services with Quixel Research acquisition

For Immediate Release
Contact: Elizabeth Ireland
Stalwart Communications
(858) 922-9983
elizabeth@stalwartcom.com

gap intelligence adds forecasting to its services with Quixel Research acquisition
- Move expands clientele and reporting, adds scalability within industry -

quixel-gap-logo-v6

SAN DIEGO – September 8, 2014 – 

gap intelligence, a values-led market research firm focused on the Information Technology, consumer electronics, imaging and home appliance industries, announced today that it acquired market forecasting firm Quixel Research.

The move upgrades the overall reporting services provided by gap intelligence and further expands its analysts’ expertise across nearly 25 research categories.

“Forecasting is underserved within market research. This acquisition not only enables us to dig deeper into today’s trends, but will influence our clients long-term strategies and drive multimillion dollar decisions,” said gap intelligence Founder and President Gary Peterson. “Quixel earned itself a wonderful reputation throughout the last 13 years. We’re confident that its current and new customers will be pleased with the intrinsic value, quality and consistency gap intelligence is able to bring as we rollout the enhanced service across multiple industries.” ence, a values-led market research firm focused on the Information Technology, consumer electronics, imaging and home appliance industries, announced today that it acquired market forecasting firm Quixel Research.

The move upgrades the overall reporting services provided by gap intelligence and further expands its analysts’ expertise across nearly 25 research categories.
Since 2001, Quixel has built its business around the television, projector and soundbar markets. Now named “Quixel Research – a gap intelligence company,” its leadership team will assist gap intelligence in the transition to integrate forecasting capabilities into its current suite of services.

The acquisition comes on the heels of gap intelligence’s strategic move to bring data collection and software development entirely in-house. Doing so helps the company respond to the very complex and constantly changing IT, consumer electronics, imaging and home appliance industries. gap intelligence was recently named “Emerging Business of the Year” by The San Diego Chamber of Commerce.

The terms of the acquisition between the two privately-held companies were not disclosed.

About gap intelligence

San Diego-based gap intelligence is a values-led corporation that works with manufacturers, resellers and industry players within the information technology, consumer electronics, imaging and home appliance industries to bring them up to the minute market intelligence. For more information: www.gapintelligence.com.

About Quixel Research

Quixel Research LLC. provides market intelligence services covering the consumer home entertainment TV and Audio markets. The company details the state of the current market, future trends, and pending technology shifts. For more information: www.quixelresearch.com.

###

© 2014 by gap intelligence. All rights reserved. 

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gap Babies– There Must Be Something In the Water

According to a recent analysis of gap intelligence, there seems to be “something in the water” at the company.   During the last 15 months, there have been 6 new additions born into the gap family.  Babies always seem to bring so much joy to people, and we have certainly felt that here at gap.  Every time one of the babies comes through, you can’t help but smile.  Below is a short profile for each of the 6 rugrats, in order, from youngest to oldest.

 
FRANCES:Frances1
gapper parent: Steve
Full Name: Frances (Frankie) Grace Thompson – Frances after my mom’s mom and Graciela after Hilda’s mom’s mom
DOB: August 18th, 2014
Age: 17 days and counting
Weight at Birth: 6lb 13oz
Favorite Toy: Mamaroo – http://www.4moms.com/mamaroo
Fun Fact and/or Funny Story: She pooped on exit
Recently Reached Milestone: Can lift her head but suffers from a pilot induced, low speed oscillationFrances2

On average, how many diapers does baby go through per day: Too many
Anything else you’d like to share: She is super cute, we made a good one!

 

 

 

 

ZORAVER:SONY DSC
gapper parent: Gurpreet
Full Name: Zoraver Singh Puri
DOB: August 5th, 2014
Age: 4 weeks and 2 days
Weight at Birth: 7lb 3.2oz
Favorite Toy: Too young to have a favorite toy
Fun Fact and/or Funny Story: Gets scared from the sound of his own burp and fart
Recently Reached Milestone: Can briefly lift his head
On average, how many diapers does baby go through per day: A gazillion :) Z2

Anything else you’d like to share: My handsome boy is in town, lock up your daughters :)

 

 

 

 

 

LOGAN:Logan1
gapper parent: Gary
Full Name: Logan Tyler Peterson
DOB: July 3rd, 2014
Age: 2 months
Weight at Birth: 7lb 13oz
Favorite Toy: Texas A&M Blanket
Fun Fact and/or Funny Story: He likes to sleep with his arms over his head – Touchdown!
Recently Reached Milestone: First smile
On average, how many diapers does baby go through per day: 9Logan2

Anything else you’d like to share: He just had a “guys weekend” with his Dad, which was an absolute blast!

 

 

 

 

 

JULIET:Juliet1
gapper parent: Jake
Full Name: Juliet Rose Fishman
DOB: February, 2014
Age: Almost 7 months
Weight at Birth: 5lb 12oz
Favorite Toy: Her hands and feet, plus anything she can fit in her mouth
Fun Fact and/or Funny Story: Juliet and our dog Mona have been best friends since the day they metJuliet2
Recently Reached Milestone: Sitting up on her own
On average, how many diapers does baby go through per day: 8+
Anything else you’d like to share: Juliet is all smiles and giggles.  She is an amazingly happy baby!

 

 

 

MARTINA:Martina2
gapper parent: Cesar
Full Name: Martina Camacho-Flores
DOB: September, 2013
Age: 1 year
Weight at Birth: 6lb 6oz
Favorite Toy: Rubber duckies
Fun Fact and/or Funny Story: Every time she sees somebody she knows she’ll raise her foot so that person sniffs it, and then she laughs
Recently Reached Milestone: Just turned 1 and is taking steps on her own
On average, how many diapers does baby go through per day: Between 5 and 6Martina1
Anything else you’d like to share: She loves watermelon and is capable of eating obscene amounts of it!

 

 

 

 

 

HOLDEN (my little guy):Holden3
gapper parent: Karen
Full Name: Holden Reece Hartzman
DOB: June 12th, 2013
Age: Almost 15 months
Weight at Birth: 8lb 4.5oz
Favorite Toy: Any type of ball
Fun Fact and/or Funny Story: Holden loves to play “fetch” with balls.  After I throw the ball down the hall, I find myself talking to him just like I do to the dogs… “Go get your ball” “Bring it here” “Good boy!” Haha!
Recently Reached Milestone: Started walking about 1.5 months agoHolden1
On average, how many diapers does baby go through per day: 6 on a good day
Anything else you’d like to share: Holden is trying to learn not to throw EVERYTHING (balls only).  He also likes feeding his dogs from his high chair, much to my displeasure.  No wonder they like him so much!

 

 

 

Those 6 sound like some pretty cool babies right?!  I know that for me, the past 15 months of being a parent has been the most amazing, challenging job I have ever had, and I can’t imagine my life without Holden.  It’s been so fun to see all the other babies that are being born into the gap family.  (Maybe the next category we track should be diapers?!)

However, it appears like we are going to be in a baby drought for a bit, as it still remains to be seen who will be the next baby gapper.  I think we should start placing bets!  :)

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The A4 MFP Revolution and Its Channel Challenge

One of the most prevalent hardware storylines in recent years has been the increased emphasis placed on A4 MFPs among A3-centric manufacturers and within A3-dominated channels.  This A4 MFP revolution has largely come from traditional “copier” players expanding their lineups in an effort to achieve better portfolio balance, capture more page and placement opportunities, and regain share within their multi-line dealers.  This trend has also been driven by traditional “printer” players launching BTA-targeted A4s that cater to dealers’ cost/billing structure and channel exclusivity preferences, and allow these manufacturers to expand beyond their traditional open distribution channels.

As a result, the total number of active A4 mono and color MFPs targeting the BTA channel has increased by 50% and 45%, respectively, since the start of 2010.  Meanwhile, the BTA channel has seen the overall assortment of active A3 MFPs flatten out and the number of available B&W A3 MFPs has actually declined.

Active_BTA_Channel_Office_MFPs_Q3_2014

The above A4 MFP portfolio expansions have resulted in impressive A4 unit growth from a number of historically A3-centric vendors.  And although part of the reason that this unit growth has been so impressive is because these vendors’ A4 sales were previously very very low, recent manufacturer statements and ongoing A4 MFP lineup expansions suggest that the “copier” guys plan to maintain this A4 momentum into the future (side note: role of “A4 specialist” brand is in peril).

The A4 Channel Challenge

Based on this evidence, the continued sales growth of A4 MFPs from “copier” brands and within “copier” channels seems like a done deal, but there’s a catch.  The A4 growth seen so far has either been generated from channels that the manufacturers can control (direct) or from channel partners that have already embraced A4 MFPs, but there is a big portion of the BTA channel that is not nearly as excited about A4s as their OEM suppliers for a number of reasons:

Low Price / Low Gross Margin / Low Commissions – Everyone in our industry is in the page business, until you ask a dealer about A4 MFPs and then there is a good chance that he or she will adopt a hardware-centric philosophy very quickly.  After years of selling $10k+ A3 MFPs, many BTA dealers have a hard time wrapping their mind around the idea of chasing $3k deals with minimal hardware gross profit contributions and commissions that they fear are low-enough to make sales reps update their LinkedIn profiles.  Combine these issues with the role that leasing and hardware commissions play in the sales process and it’s safe to say that dealers are pretty hung up on A4 MFPs’ low hardware pricing.

Durability Concerns – It’s not just the sales guys that have beef with A4 MFPs, service managers are still feeling the burn from a number of shaky first generation “copier” brand A4s, and are quick to remind their sales team and management of their engine preferences.  Or at the very least, they make sure reps are careful not to over-place A4s in higher print/scan volume environments.

eCom / VAR Alternatives –  One of the great advantages of A3 MFPs in the eyes of “copier” dealers has always been channel exclusivity, both in terms of product/supplies availability and the overall superior capabilities of A3 MFPs.  This remains true, as you could count the number of A3 MFPs on CDW.com that could compete head-to-head with a BTA-exclusive model on one hand.  Unfortunately, A4 MFPs do not offer this advantage, as well-equipped A4s are abundant in online channels and many open distribution A4 models can meet or beat just about any copier brand A4 MFP available today.

Feature / Value Conflicts – Even the dealers who have positive views of low-priced A4 MFPs, and see them as a key way to win more deals and grow their fleets, have complaints regarding A4 feature sets, often noting that A4 MFPs’ ADFs are too flimsy, their panels are too small, their solutions support is insufficient, and their finishers are too limited.  To quote just about every channel sales manager ever, dealers can be hard to please…

Room_of_A3s

That’s a lot of challenges, but the important thing to note is that everyone is right in their own way.  The A3-centric manufacturers are right to accelerate their entrance into the A4 MFP segments, and the dealers that are pushing back are right to recognize that this shift will not fit nicely into their established business models.  Good thing gap intelligence is here to help guide everyone in the right direction.

gap’s Message to Dealers

We get it.  You built your business on selling high-priced A3 MFPs that generally offered functionality well beyond your customers’ needs.  Why mess this up by pushing low-priced and less-equipped A4s at the expense of your business model and at the risk of your prioritized A3 product line?

Because you have to, that’s why… The fact is, office page volumes are falling, jobs lengths are getting shorter, and the idea of paying $10k+ for an MFP with an ROI based on high page volumes is going to be less attractive to your customers as time goes on – no matter how much you’d prefer to sell a $10k MFP rather than a $3K model.

I’m not telling you to make a complete shift to A4-size devices right away, but it’s certainly time to start integrating A4 MFPs into your offering at a greater rate, even in scenarios where you could have gotten away with an A3 sale.

That’s right.  It’s time to start cannibalizing your A3 sales, at least while you can still work on your A3 cannibalization recipes and control your A3 portion size.  For all of the companies that have benefited from avoiding cannibalizing their core products, there is a longer list of companies that have paid a steep price for “successfully” avoiding cannibalization.   Apple cannibalized the iPod with the iPhone (huge success!), risked cannibalizing the Mac with the iPad (huge success!), and by the end of the year will probably try to cannibalize all of its devices with its new smartwatch (we’ll see…).  On the other hand, Kodak invented the digital camera, but was among the last vendors to move to digital in fear of stepping on its film business, and now gets compared to companies like Apple in blogs like this.

I probably don’t have to say it, but in this case, it’s wise to be more like Apple.

gap’s Message to Manufacturers

Realistically, some dealers are going to embrace A4s and some are not, but there is a lot that you as manufacturers can do to maximize your A4 expansion efforts and drive adoption.

First off, it’s important that you segment the market, or in this case the channel, and understand the needs and opportunities present within what we see as the three general A4 MFP dealer types:

A4 MFP Deniers - The channel’s A4 MFP Deniers are box pushers through and through. They will always look for a reason to propose an A3 MFP, they see almost no financial benefits in A4s, and at best will only sell an A4 as a last resort.  You could invest in trying to change their minds, but considering that these dealers are generally also the ones dragging their heels on evolving/diversifying through solutions, MPS, and other services, I wouldn’t suggest spending too much time or money on it.  They’ll come around when the market forces them.

A4 MFP Pragmatists –These guys are really starting to understand the benefits of A4s and see them as a great way to win deals and grow current accounts, but will still generally lead with their core A3 lines.  In fact, they basically have the same strategy as the copier manufacturers who are now trying to sell A4s to them, so work with them on that level and just make sure you are their portfolio partner – not just their A3 supplier.

A4 MFP Enthusiasts – Also known as VARs, these resellers …. Just kidding!!!  There actually are some BTA dealers that will tell you that they truly are enthusiastic about A4 MFPs.  They understand the client-centric logic of A4s, they “get” the low-hardware / high-CPC benefits, and they love the competitive advantage of approaching a deal with an A4 MFP or a mixed fleet of A4s and A3s knowing that competing dealers are going to try to push as many A3s as they can.  These guys don’t need much convincing, other than that they should be trying to sell your MFPs, rather than another vendor’s.

It’s also important to try to hold off on any mixed messages related to A4s.  There are more than a few OEMs out there who are pushing A4s with the caveat that they are intended to protect and create opportunities for A3 MFPs, and should never sell as a replacement or alternative to A3 MFPs.  Nearly every dealer already understands that A4 strategy, so even at the risk of sounding too touchy feely, we suggest that you instead focus on the benefits of A4 MFPs to their customers and how A4s can create opportunities to win more fleet deals and expand their current accounts, leaving your own A3 baggage out of it.  Understanding that it’s not a coincidence that nearly every manufacturer’s A4 MFP ceiling is just below their lowest-priced A3, we also suggest that vendors start planning for the day when the A4/A3 border moves higher, or even begins to overlap.

gap’s Closing Message

As you can probably tell, we feel strongly that the A4 segments represent a growth opportunity for vendors and dealers that have traditionally focused on copier-based A3 MFPs.  In fact, having a balanced fleet is now a competitive requirement regardless if your legacy is in A4s or A3s, and given the direction we’re heading as an industry, we believe everyone needs to think a lot more about how to meet the evolving needs of their customers, and less about what worked back when our industry was a lot more siloed.  You don’t have to be Darwin to understand that those in our industry who are the most adaptable will be best positioned to thrive into the future, and it’s pretty much a guarantee that the whole A3 vs. A4 hardware debate is one of the more straightforward adaptation challenges we’ll face, so dealers and manufacturers who have not done so already better get started there.

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HP Commits to Instant Ink Program with Expansion of Pro Service

Earlier this year, HP announced an expansion to its Instant Ink program with Instant Ink Professional. The professional leg of the program is for the company’s Officejet Pro X printer line, which was originally announced in February 2013. Instant Ink has been a huge area of focus for the OEM since its September 2013 launch nationwide at Best Buy stores and expansion to all major office supply stores, Walmart, and Micro Center. While the idea of changing the way that people purchase ink was initially viewed as aggressive and an upward battle, HP has proven that it is committed to the program and looks to expand it further. The result of that is Instant Ink Professional.

instant_inkpro_pic_2_savings

Like its counterpart, Instant Ink Pro offers customers three subscription options depending on their monthly page volume. The savings on the Professional program is touted as up to 25% compared with HP’s claim of up to 50% savings on the traditional Instant Ink program. Despite the lowered potential savings, customers gain a significant amount of convenience with the program, which will speak highly to SOHO customers. The program is currently compatible with the Officejet Pro X476dn ($649), Officejet Pro X476dw ($699), and Officejet Pro X576dw ($799).

instant_inkpro_pic_plans

The overall program works very similarly to the traditional Instant Ink offering, with the printer notifying HP when the ink is low and the company sending out new tanks. Customers are required to send back the empty cartridges in the provided postage-paid recycling envelopes. HP claims that all returned cartridges will be recycled by its HP Planet Partners program. Billing does not start until 30 days after a customer has installed a HP Instant Ink Professional tank into the enrolled printer. Similar to the traditional Instant Ink service, there is no long term commitment or obligation to remain with the Instant Ink Professional program beyond the first month. Customers can change their plan at any time at hpinstantinkpro.com.

instant_inkpro_pic_1

Under the Instant Ink Professional program, users are billed based on the number of pages printed regardless of the number of monochrome or color pages, a feature that will likely be very attractive to customers. For small businesses, this billing model will be important as they do not have to choose to print black and white pages in an effort to cut costs.

HP’s efforts with Instant Ink clearly demonstrate the vendor’s commitment to the program by moving it upmarket. The OEM’s program also shows its evolving efforts to combat third party competition in both its consumer and SOHO product lines. While HP’s PageWide technology was touted as very difficult to duplicate, there are several sources stating that refills or other options besides genuine HP ink are becoming available for the hp970/971 line. HP is leading the way in terms of offering new inkjet technology and is positioning itself as a serious force to be reckoned with, bringing concern, at the very least, to several laser device manufacturers. By offering an easier way to replenish supplies, HP is addressing and anticipating areas that can be improved in the overall user experience.

Also demonstrating its commitment to the business model, HP recently expanded the original Instant Ink program to the UK where it has been under beta testing. The program will resonate best with customer bases that are familiar with monthly subscription plans. In today’s age, there are several items that consumers obtain with monthly subscriptions, for example, Netflix or Amazon services. With that, the UK was identified as the next place to go with Instant Ink and has thus far proven successful as HP announced the official launch this week within the country.

HP’s efforts for evolving its inkjet printer business have included both technological advancements as well as customer-facing sales strategies. The company relies heavily on supplies revenues and is seeking ways to capture more prints overall. While the exact details of how HP makes its money on the Instant Ink program are undisclosed, the company does state that its cartridges for the program are larger than the extra-large versions sold in stores, giving HP the opportunity to save on manufacturing costs overall. It is unknown if HP will sell its enrollment kits within resellers for its Pro program as it has done with the original Instant Ink program. At this time, online reseller CDW is the only outlet currently listing the Instant Ink Professional enrollment kit. It is likely that other online resellers will follow suit in the near term.

While HP is currently the only major inkjet manufacturer to offer this type of service, it remains to be seen if the company can move enough of its business to the program for it to uphold in the long term. Other players in the industry are continuing to rely on traditional sales channels for the current time, but may eventually seek alternatives as purchasing habits continue to evolve.

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Inkjet Manufacturers Continue to Grow in A3 Business AiO Segment

In April, I wrote that vendors are looking to the A4 SOHO inkjet AiO segment as a place to grow their business. As it turns out, inkjet manufacturers may also be looking to the low-end A3 business inkjet segment as an avenue of growth. With that, inkjet manufacturers will continue to focus their efforts on both A4 and A3 business inkjet segments as demand for consumer inkjets continues to decline.

In an effort to drive demand for A3 business inkjet AiOs, vendors are increasing placements for the devices at the retail level. From May 2010 to May 2013, A3 business inkjet placements have demonstrated significant growth by doubling in retail placements from 9 to 18. Since that time, placements for the segment have remained relatively steady.

A3BusinessInkjetPlacementsInRetail

Similar to an increase in A3 business inkjet AiO placements over the years, vendors are allocating more resources to advertisements in the segment. gap intelligence data indicates that retail ad counts at national retailers including Best Buy and the OSS chains have increased year-over-year by a noteworthy 94% from 17 ads in May 2013 to 33 in May 2014.

A3BusinessInkjetAiOAds

The sharp increase in ad counts is mostly attributable to Brother doubling its ad investments to 22 ads and HP growing from zero ads in May 2013 to 5 ads in May 2014. With that, Brother strongly pushed its MFC-J4510DW and MFC-J4710DW, while HP worked to generate demand for its Officejet 7610 over the last twelve months.

While anecdotal evidence suggests that users rarely print A3 pages, some customers may still be inclined to purchase an A3 inkjet for those ‘just-in-case’ situations, especially if the model is on ad with an instant savings promotion.

In addition to a growing retail presence and increasing ad counts for A3 business inkjet AiOs, the segment has also seen a number of new product launches in 2014. The following chart shows year-to-date A3 business inkjet AiO launches:

A3BusinessInkjetAiOLaunches2014

So far this year, inkjet manufacturers have introduced 6 new products in the segment, with the most recent launch by Brother. Just last week, Brother launched three new A3 business inkjet AiOs that come equipped with new connectivity options including WiFi Direct and NFC, a technology that vendors continue to integrate in their new inkjets, as noted in my first blog.

Given that A3 business inkjet AiO manufacturers have increased their retail presence, grown their ad investments, and launched more of these devices than in years prior, vendors are likely to continue to seek growth in this segment.

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Twice: Sears, Samsung Tops In July 4 Ads

New York — Sears and Samsung dominated the Independence Day period in appliance print ads, a study by TWICE market research partner Gap Intelligence showed.

According to Gap home appliance analyst Christine Boersing, Sears accounted for about 21 percent of all retail advertising activity for the holiday period of June 29 to July 11, with more than half of its ads touting its private-label Kenmore brand.

hhgregg was No. 2 in advertising aggressiveness surrounding July 4, with about 18 percent of all holiday circulars, followed by BrandsMart USA at 13 percent, The Home Depot at 12 percent, and Best Buy at 10 percent.

Remaining retailers tracked by gap each earned a single-digit percentage of ad share, including, in descending order, Pacific Sales and Lowe’s (6 percent); R.C. Willey  and P.C. Richard (4 percent); ABC Warehouse (3 percent); and Fry’s (2 percent).

On the vendor side, Samsung repeated its year-ago performance to secure the top position, with a heavy ad emphasis on laundry and refrigeration, while LG was the second-most advertised majap brand with a similar product emphasis.

Indeed, laundry was the most promoted category during the holiday period with more than one-third of all majap ads (34 percent), followed by refrigerators at 27 percent, ranges at 15 percent, dishwashers at 13 percent, and over-the-range microwave ovens at 6 percent.

Advertising grew in the weeks leading up to Independence Day, and peaked in the days immediately preceding it, Boersing said, repeating the pattern from 2013’s Memorial Day and July 4. Gap collected over 1,100 ads from seven major markets across the country for its Independence Day analysis.

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Twice: Overall TV Shelf Placements Dip

TWICE_TV_Shelf

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gappy Tumblr 4: The Dreaded Full-Calc

One of the biggest time-sucks out of any gapper’s day is the dreaded full-calc of a large file. Depending on the file it can take anywhere from 2 minutes to an hour, and during that time a gapper is left wondering what to do while they wait – and pray – for the calc-ing to finish. At the end of last quarter, I was fortunate enough to get one of these long calc-ing files, and had to spend some time keeping myself from losing it at my desk. Below is my go-to guide to keep gappers occupied during the many stages of a full-calc:

Start by spending quality time with the high schooler’s in the courtyard

Lip-sync your favorite songs at your desk

Gracefully beat a coworker at ping pong

Take a bath

Still not done calc-ing?

How about…you grab some food from the kitchen?

Or learn a new trick

Become invested in sports

Get to know a new coworker…

…and then engage them in a staring contest

The file still hasn’t finished? Don’t panic!

If you’re getting antsy, try rolling around

Help someone with their groceries

Use a common item around you to distract you

Show off your dance moves

Find a hill to sled down

Only when you’ve reached your breaking point, resort to the following:

Space out at your desk

Think of something you’d rather be doing

Wallow in self-pity

Attempt an escape out of the office

Whatever you do, don’t come up with a brilliant plan to destroy your computer

Wait, it finished calc-ing?

Take this moment to realize that your future suddenly looks a lot better.

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