Author Archives: Gary Peterson
The Lame Got Exponentially Lamer
History has proven time and time again that if you want to destroy a fad, a sweeping trend, or runaway success, all you have to do is make a rap song about it.? There is nothing more pitiful than watching a non-rapper attempt to rap and nothing that enrages the inner soul more than listening to a non-rapper trying to rap.? The 1985 Chicago Bears were perhaps the greatest team in NFL history, throw in the “Super Bowl Shuffle” and you haven’t heard a thing from them since.? The last time the New York Mets won the World Series was right after the team produced “Get Metsmerized”.? One of the latest victims is the Large Hadron Collider, humanity’s most expensive and important science project that is
.? Blame it on this abomination:
If the Rapping Gods are listening, and I really, really hope they are this time, this latest horror show may save the printer industry.? Lyrics follow:
The following are the lyrics from the rap:
I bought a new printer for a bargin price
Printed out some pictures and they came out nice
Suddenly the warning light began to blink
Looked like my photo printer just ran out of ink
So I went to the store, money in hand
Looking for the cartridge of my printers brand
Found the one, but to my surprise
The colour cartridge cost more than I could buy
I found a member of staff
And said whats this?!
Your sign must be broke
Cos its too expensive
So doing his job, he double checked it
And confirmed the price of the ink cartridge
Calmly he says, as he turns
The price of your printer was as cheap as dirt
But when you need more ink thats when you pay
All the printer companies make their money this way!
When we gonna realize stupidity sells
Stop giving up your money to the ink cartels
Wake up everybody cos we’ve all been sold
Printer ink is more precious than gold
If you owned an ink guzzling car
A tank full of ink wouldn’t get you very far
Just one gallon of this printer food
Would cost more than a big barrel of crude
Cost you much more than a pound of gold
So when we gonna realise we’ve all been sold
*******, *****, ** and **** **
Are the real kingpins of the big ink set
But to save
The money you pay
Print economy mode every page
And to get more ink without breaking the bank
Dont go to the store for the brand name swank
Get a refill cartridge buy it online
Get good ink and save money and time
Economic mind through credit crunch time
Quality design with a price downsize!
(song mercifully ends)
You can’t rap. Please stop, for all of us.? Stop.
gap intelligence Throws a BRIC
The buzz surrounding today?s China is impossible to avoid and has been the daily focus of countless journals and publications for the last 10 years. However, the sheer magnitude of what is happening in China cannot be conveyed in words. What we are witnessing today is of the same historical significance as the development of the Babylonians, Greeks, Romans, and the building of the Great Pyramids. A pilgrimage of tens of millions of Chinese, who have descended from rural towns and villages to find opportunities in China?s bursting metropolis, is so enormous in scale, that sociologists have called it the greatest migration (human or animal) in history. The growth and development of China is so big and so fast that it has choked global supplies of resources. Ask any architect about the global shortage of steel and the skyrocketing price of concrete and all will say one word: ?China?.
One of my favorite proverbs is “May you live in interesting times.”, which the Chinese consider a curse and has been of some historical debate in regards to accuracy. ?Historians suggest that the actual curse is, “May you live in an interesting age.”, linking a second Chinese saying that “it is better to be a dog in peaceful times than a man in a chaotic period”. ?As late as last June, I never thought that gap intelligence would somehow remotely be involved in China, but as the last few months have proven – we are living in interesting times.
While the United States is still the hotbed of consumption, manufacturers have looked to other global markets to fuel the next decades of growth. ?Four countries: Brazil, Russia, India, and China have been tagged the hotbeds of growth in the new?millennium?and the collective group is commonly referred to as BRIC. ?While the focus is clearly on BRIC, detailed information about?the countries themselves is very hard to come by.
How is retail shopping managed?
How do products flow from manufacturer to customers?
Who controls pricing?
And, perhaps most importantly: ?Where do people shop?
The thirst for information about BRIC and the absolute void of data regarding the countries has pressured many of our clients to turn to gap intelligence to collect, report, and analyze data from these regions. ?Actually, our clients didn’t turn to us for information, they pushed us off the plank to go get it – and we have.
For the last six months, gap intelligence has been building a foundation for data collection and reporting in Brazil, Russia, India, and China. ?The obstacles and hurdles that we have cleared so far have been?enormous and our work is far from complete. ?However, I am happy to announce that gap intelligence now has people combing retail outlets in China and India and we are now distributing prototype reports for printer hardware, supplies, and digital cameras that cover all four BRIC countries. ?The pictures dotting this blog post were shot by our Chinese collection team at retailers Suning, Gome, and Yolo. ?
gap intelligence in China? ?
We are indeed living in an interesting age (oh, and call Tom if you want to see the reports).
?The greatest trick the devil ever played was convincing the world he didn?t exist.? – Baudelaire
About a year ago, the locals say, was the first time anyone had witnessed it. Hundreds gathered and squinted at a web cast presentation of an inkjet printer that would turn the world upside down. A little inkjet that could print 60 pages-per-minute, three times faster than anything anybody had ever seen. The video showed an inkjet that could print a photo in two seconds and churn out posters at a rate of one foot per second. Like footage of the infamous Bigfoot walking through the river valley, witnesses of a little printer as fast as a Ferrari. An online viewer frantically typed in her chat window “Is this for REAL?!?!?” Panic engulfed the crowd and as quickly as it came – Bigfoot disappeared.
After the initial sighting, Bigfoot came to be known as , an inkjet technology developer tucked away in Australia. For years, founder Kia Silverbrook had quietly horded printing patents that everyone thought collected dust in his closet. During the 90′s the industry thought of Silverbrook as a clever inventor who hoped to sell his patents al la’ carte to any curious manufacturer. Nobody had a clue what Silverbrook was really up to.
Silverbrook had more than a couple of printing patents. Over the years he amassed over 1,400 of them and hired over 300 engineers to perfect his revolutionary new printing system. That system would later be called Memjet, the industry’s first commercially viable page-wide-array printing technology. Unlike typical inkjets, where an inch-wide print head sprays ink while being pushed back and forth across a page, the Memjet print head spanned the entire page. With such a wide array, the Memjet print head can spray ink simultaneously on either end of the page, eliminating the time it took for a smaller print head to be pushed back and forth.
A Memjet printer can print as fast as one can push paper underneath it. Memjet boasted that 60 pages per minute was just the beginning and with improvements, the system could hit speeds of 180, 360, or even up to 64,000 pages per minute. The speeds that Silverbrook claimed could only be matched by million dollar industrial presses. The world had indeed been turned upside down.
The Memjet revolution did not end there. The company had no plans of entering the business on its own, but would rather license its technology to the highest bidders. Through Memjet, countless manufacturers, who previously could only dream of entering the lucrative inkjet business, could now buy a ticket to the dance. The thought of dozens of new competitors who could all offer 60 page per minute printers kept HP, Canon, and Epson wide awake in their beds.
Memjet also promised to revolutionize the business end of the printing industry. The company suggested that it would collaborate with a global network of ink re-fillers, who could re-supply empty ink cartridges at a fraction of the cost. While Kodak boasted a 50% savings through its printers, Memjet hinted that its business model would save consumers closer to 80%. The company envisioned a ?Netflix? style of supplies ordering as consumers would simply return their empties through the mail and have them automatically replaced.
Moreover, the revolution was coming fast. Memjet promised licensee agreements by the end of 2007 and the first printers would be ready for the public by early 2008. The industry braced itself for a huge impact.
More so than speed, Memjet?s cloudy vision of its ink supplies business may have slowed the company?s progress. It?s no secret that printer makers earn their money on ink and there is no greater pilferer of those profits than re-fillers. By relying on re-fillers, Memjet?s licensees run risk of losing control of quality, return rates, and pricing. Memjet has asked the fox to guard the chicken coop and the chickens happen to be the most vital element of the business.
In a recent article (one of the four), Memjet all but admitted that the consumer market may be out of reach. The company claimed that it has now focused on the wide format sector, where its one-foot per second speeds would have major implications in the market. Professional print shops, who have invested millions in hardware to make posters, banners, and flyers, could easily be unseated by a new shop and a $5,000 Memjet business inkjet. Memjet’s hyper print speeds could also overturn the commercial print market, where presses waste millions of sheets of paper on “test” prints to perfectly set color. A potential high-speed Memjet press could accomplish the same task at the loss of a handful of sheets of paper. Memjet may have realized that its real opportunity is in not in the retail printer aisle, but the corner print shop and commercial warehouse.
The locals will tell tall tales of what they saw that fateful day in March 2007 and spin yarns about a quiet inventor who would hand the riches to the thieves.
We don’t know what they are up to. No articles to read, no rumors to spread, just that grainy video to analyze over and over again. No one knows what Silverbrook and his 300 engineers are coming up with right now. People have forgotten that Memjet is approaching new customers and is solidifying a business model around its ink supplies business.
We don’t know. Bigfoot may take another stroll.
Apple to Rule the World
article predicts that by 2012 digital music will account for 40% of all music sold.
Welcome to the “mind the gap” blog
As hard as I try, I am not a blogger. Blogging to me is no different than dancing. Some people trip and step on toes, others are Britney Spears. I trip and fall.
There is also no denying that everyone blogs, whether it be message board rants on Facebook or an extremely personal online diary, almost all of us broadcast ourselves online. I can?t dance, but I?ll give it try.
There are three inspirations behind the ?mind the gap? blog that I would like to mention and may shed light on what you might see here.
1) Kelly Abbott is the MC Hammer of blogging. His passion for blogging drove him to create the ?blogging on steroids? site . enables you to ?lifecast?, or project your life in a chronological time-line that can be shared, tagged, and referenced with other lives. 2) My favorite corporate blog is HP?s . Unlike every other corporate blog, which is typically a press release and advertisement, HP?s Analyst Relations team posts extremely honest and behind the scenes topics. The blog doesn?t always paint them or the company in the best light and asks tough questions about ethics and industry standards.
3) , who pioneered the idea of values led corporations and making even the creation of ice cream a personal endeavor.
You?ll also read about the people of gap intelligence, from Ravi our prot?g? programming guru to Sarina, our MVP of 2007. You may even hear more ideas about the social impacts of the internet and the digital world from our friend Kelly here (pictured).
The blog will also boast gap intelligence?s social endeavors and charitable causes. We have worked with non-profits such as and and raised money for dozens of other causes.
Finally, mind the gap will be a timeline of the trials and tribulations of a young company getting bigger.
I?ll try to be as forthright as possible and post complaints about the rising costs of health insurance, unscrupulous businesses, and rant about the cast of characters that shape this great company. The blog is here to entertain the staff of gap intelligence as much as the outside reader.
Actually, this will probably be far more entertaining for us.
Wanted: Idea for Project 10 to the 100th
I couldn?t help but notice that the technology portions of the Mind the Gap blog have been sunny on Google and Apple and fair to partly cloudy on Microsoft.?This is not?deliberate, but more a reflection of today?s industry.? Headline making innovations are not coming from Microsoft – well, at least not positive ones.? Microsoft, for example, has really taken a beating on Vista, its latest and very highly anticipated operating system that I have avoided like the plague.? Vista has been so panned (unjustified in most cases) that the company is now showing screen samples of Windows 7.0 and hints that the new OS will be available for developers by late 2009.? The screen shots are very enticing and may keep disgruntled Vista users from going to Apple.?
For the record I have tried Windows Vista, which was included in a notebook computer that I purchased before a trip to Japan.? During the twelve hour flight to Tokyo my Vista driven notebook gave me the Blue Screen of Death six times.? Upon safe harbor in the United States I returned said Vista notebook crasher and bought a computer installed with Windows XP.? Noting my horrific experience with Windows Vista, the thought of storing my company?s data on Office 2007 has made me lose sleep.? Marketing experts say that my experience with Vista has ?tarnished? or ?de-valued? Microsoft?s brand name with me.? Apparently this has happened quite a bit, because Microsoft launched a massive headline stealing advertising campaign with Jerry Seinfeld ? which lasted two installments.
Now going back to Google, the company has made massive headlines with two recent innovations.?
First they sent the browser world afire with the release of Chrome, the company?s first internet browser and topic of a .
? The second was yesterday?s unveiling of Android, Google?s first smart phone operating system and engine behind T-Mobile?s new G1 mobile phone.? There is nothing that I can add about Android that has not already been (where I read about Android), but I can say that the platform sheds light on what will be the future:?
1)?People now expect their?phones to have the same power and functionality as their computers and will use the phone more frequently than said computer (peripheral companies beware).
2)?Open source systems
, such as Android, Firefox, and Chrome, which tap into the creative minds of millions of eager programmers is the future of platforms (Microsoft beware).? Noting that over 100 million iPhone applications have been downloaded by just a few million iPhone users is clear evidence that the public is hungry for widgets, apps, and geeky programs that tell us how fast our phone is dropping.?
That leads me back to Google.?
Sergey Brin, one of Google?s founders, attended yesterday?s launch of Android and mentioned that he programmed an app for the G1 that takes advantage of the phone?s accelerometer.? Sergey wrote a program that times the round trip flight of the G1 when you throw it in the air.?
Why?? Because he is a geek.?
I like Google because of its geekiness and the innovation that it generates by embracing Geekdom.? I am also a fan because the company keeps a warm focus on public goodwill, which leads me to .?
To celebrate its 10th Anniversary (10 years ? $175B market value) Google has launched its Project 10 to the 100th, a contest that will sponsor ideas that have the deepest impact on the greatest number of people.? The rules and regulations are pretty simple:?
Reach: How many people would this idea affect?
Depth: How deeply are people impacted? How urgent is the need?
Attainability: Can this idea be implemented within a year or two?
Efficiency: How simple and cost-effective is your idea?
Longevity: How long will the idea’s impact last?
Community:?How can we help connect people, build communities and protect unique cultures?
Opportunity:?How can we help people better provide for themselves and their families?
Energy:?How can we help move the world toward safe, clean, inexpensive energy?
?How can we help promote a cleaner and more sustainable global ecosystem?
Health:?How can we help individuals lead longer, healthier lives?
Education:?How can we help more people get more access to better education?
Shelter:?How can we help ensure that everyone has a safe place to live?
Everything else:?Sometimes the best ideas don’t fit into any category at all.
gap intelligence would like to sponsor the creation of an idea that we can take to Project 10 to the 100th.? Kelly, our primary altruistic idea generator, is eating crepes in France, so send us a note if you have a concept in mind.
In the meantime, we are collectively scratching our heads.?
Chilliwack and the Diva Dolly
It?s a bit late, but for the sake of documenting it, gap intelligence went to the horse races at the Del Mar Race Track a few weeks ago. The entire company and a gaggle of friends, some 30 people in all, spent the afternoon in southern California sun yelling at horses running in a circle.
I for one love the track. The atmosphere, the tiny little jockeys, and magnificent horses provide hours of thrilling entertainment. The horses? names themselves make for some eventful conversation, such as these gems that won the day we attended.
Athenry, for example, is an Irish Gaeilge word that means ?Ford of the King?. Athenry is a small town in Ireland just east of Galway City and is subject of the infamous song ?The Fields of Athenry?. Athenry the horse is from Ireland and the Irish are known for two things: leprechauns and winning turf races. Unfortunately, I didn?t bet on Athenry.
I also admire horse racing because everyone can become an expert on the ponies in about 5 minutes.
My personal technique is to ignore the odds, odds makers, and track experts and go by a completely made up system. First I look at the jockey and if he weighs over 118 pounds, he is out of contention.
Next, I check to see if the horse has raced within the last 6 weeks, if not the horse is probably lazy and it?s out of contention. Finally, I look and see how the horse placed in its previous race and if it?s in the top 3 ? there is my bet. For the record, never take my advice on horse betting because I didn?t win a single race.
The best tip I can give for horse racing success is to follow gap intelligence?s newest employee, Nicole, around the track.
Nicole was kind enough to throw away her only winning ticket, which netted some lucky scavenger a cool $20.
“Mixed Signals” is the gap intelligence Way
There are few things that I hate more than television commercials, yes, even the cute Apple ones.? My disdain for commercials runs so deep that I am more than willing to delay watching any television event so I can record the show on TiVo and then view it advertisement free.? This weekend for example, I was able to watch my alumni, Texas A&M, get destroyed on Saturday and then suffer through my favorite hockey team, the Philadelphia Flyers, fifth consecutive loss (0-3-0-2) that night.? For the Sunday follow-up, I cringed as my Dallas Cowboys got pummeled by the lowly Rams and THEN watched Jake’s World Series dreams come crashing down Sunday night as the Boston Red Sox lost game 7.
All of those disasters were commercial free.? Thank you very much, TiVo.
Despite years of practice,? my TiVo thumb pressing technique can never quite time the jump between commercials and real television.? Most of the time I end up gagging through the final five seconds of the very last commercial in a “pod”.? A “pod” is fancy advertising lingo that defines a commercial segment break.? During the viewing of one of the more tragic sports weekends of my life, I managed to catch the same Circuit City advertisement at the end of multiple pods.
The ad, entitled “Mixed Signals”, is part of a massive effort by Circuit City to right its Titanic from an impending iceberg (said to go bankrupt by Q1 2009).? The advertisement, featuring a woman on an uncomfortable date with a digital camera that is giving her “mixed signals”, highlights the chain’s new campaign to offer “one price” for every product.? Circuit City promises that customers will see the same price for products on its CircuitCity.com website as they would by visiting any neighborhood store.
Circuit City’s new strategy certainly should make our life here at gap intelligence a bit easier, since our data collection “technically” should be simplified as we now don’t have to visit actual Circuit City locations anymore.? However, tracking retail as long as we have, gap intelligence has a more realistic outlook on how accurate shelf price is versus on-line price – rarely, if ever, are both updated and maintained at the same pace – especially at Circuit City.
What the advertisement showed me, if anything, is how valuable gap intelligence’s pricing information really is.? Circuit City’s “Mixed Signals” describes the confusion customers face when dealing with three different prices for a single product – an advertised price, online price, and in-store price.? However, in reality any given product that we track actually has as many as 13 different price points, all depending on how you view the market and what channel you track.?? For example, the gapJet 123 may carry a price of $99, but promoted with a $20 rebate offered by gap intelligence ($79 net price), and then Circuit City further discounts the price with another $10 instant rebate ($69 net price).? However, Circuit City advertises the gapJET 123 in Atlanta for $69 (after rebates), but in San Diego the very same product is advertised for $99 (before rebates).? Sometimes a retailer will call gap intelligence’s mail-in rebate a “in-store savings”, or bundle the mail-in rebate with its own instant rebate (totaling $30 ), or call the whole thing a temporary price drop.? Confused yet?? To go even further, CircuitCity.com may list the gapJET 123 for $99 and only shows the discounted price if you add the product to your “shopping cart”.? A break down of the 13 (and there are more variations to contend with when you get into dealers and distributors) follows:
1) List Price – Set by dealers / manufacturers
2) Manufacturer Suggested Retail Price
3) Net Manufacturer Suggested Retail Price (Following Manufacturer Rebates)
4) Retail.com List Price
5) Shopping Cart Price (Following Rebates & Discounts)
6) E-Commerce Price
7) E-Commerce Shopping Cart Price (Following Rebates & Discounts)
8 ) Retail Shelf Price
9) Retail Net Price after Instant Rebate
10) Retail Net Price after Mail-in Rebate
11) Retail Net Price after Instant Rebate & Mail-In Rebate
12) Advertised Price
13) Regional Advertised Price
To make things even more confusing, pricing, rebates, promotions, and shelf allocations change every single week and there inlies just part of the value gap intelligence brings to our clients.? We visit every retail chain, capture regional advertisements, and collect e-commerce pricing from well over 50 different online resources every week to show in detail the 13 flavors of pricing.? To do so, we have a small army of data collectors and systems in place that capture, process, filter, and display over 500,000 price points and 10,000 advertising placements every single week.? We are confident that our systems are the single most comprehensive and timely resources to monitor this ever complex and rapidly changing retail marketplace.
Three price points?? HA!? Junior Varsity in my book…We’ll give you over 13 every week with a smile on our face.? If I could only get my TiVo thumb to be so accurate….and the Flyers to break this losing streak.
gap DataCenter 2.0 Launch Announcement
Over the weekend, you may have noticed that we launched a new version of the . ?When you click the link from our home page to our client login, what you now see is a completely re-done Data Center (2.0, if you would). ?DataCenter 2.0 may not look new, but honestly, it really is new. ?We didn’t change the portal’s design (yet), because we want to ease our clients into the new platform before we start making the?DataCenter 2.0 a lot mo betta.
the New GAP Data Center?
The new GAP Data Center is designed to be in form and function almost exactly the same as the old data center (with a few exceptions). The rationale for developing the new Data Center is bi-cameral where each balances the other. The first was to migrate the New Data Center to an environment that was good at a lot of things the old one was not – such as back-ups, cloud-computing and storage, and incorporation of open source technologies where feasible. The biggest benefit to being in a new environment however is the ability to maintain and further develop the data center over time with minimal expense or development time.
The second rationale was to ease migration to the New Data Center for our existing employees and clients. That is, few have the time to learn new systems, so we developed the new site to look and feel and work almost exactly the same as the old. ?DataCenter 2.0 may not look new, but it should work branding spanking new.
When the orginal DataCenter was first developed 4 years ago, Gary and company collected all the change they could muster from their couch cusions to pay for the ?development. ?What the development team?created was nothing short of a masterpiece. ?The old DataCenter was easy to work with, touted never before offered search capabilities, ?and was the platform that supported the early days of the business. ?Over time however, the little engine powering the old DataCenter could no longer handle the massive?load of information gap intelligence collected. ?Currently, there are over 20,000
?market intelligence reports and roughly 7,000 price & promotion databases?stored on the DataCenter. ?Essentially, we outgrew the old engine, which slowed to a crawl with the weight of our data on its shoulders. ?With that came the development of the DataCenter 2.0 and shifting from milk truck to Abram’s tank.?
Things we added
* Improved search performance (searches are both better at matching and take a fraction of the time to complete)
* Ability to add categories easily (thus reflecting our growth as a company)
* Permissions by category and type (I.E. if you’ve subscribed to a particular product, that’s the only product you see).
* Deep-linking that works with login requirements – in other words, when we send a link in your market intelligence report, you click on it and you do not have to be logged in for us to properly re-direct to that specific article after you log-in. That log-in step is now not a problem.
* The site works well and looks good in Internet Explorer 7.0.
Things we removed
* The redundant pricing and promotions links in the right navigation bar
* The redundant recent news links in the right navigation bar
Things we improved
* Speed – page loads in general should be much faster.
* Search – no longer takes a minute (literally) to get your search results and the results should be much more relevant.
* Authoring environment for Market Reports. We are working currently on a system for BOTH authoring and alerting.? So if a new pricing and promotion report or market intelligence report is uploaded an alert is sent immediately.? Currently our email alert system is separate but this will change soon.
* Session timeouts have been extended to 24 hours.? So if you frequently visit the data center, you won’t need to log in each time.
*Back-ups, redundancy and load-balancing.? Not that you noticed this before, but we’ve been doing periodic back-ups of all our data.? This is now enhanced with our use of cloud-computing.? Our Data Center is now a part of .? That’s a fancy way of saying the reliability and accessibility of our systems is literally the best technology available on the market.? This means less downtime and?more capacity to scale up to the demands of our users.
In the near future, we will be paying a lot of attention to performance.? We know that your time is precious and we want to make sure anything we build saves you time.? The fine tuning of the performance and reliability of our data center is key to that.
Further down the line we want to add more functionality to Data Center 2.0.? We’re adding a “shopping cart” like report generator tool.? I mentioned alerts – those will not only send alerts via email, but if you choose, also via Instant Messanger
.? If you have trouble viewing our reports in your email client, then we’ll send links to you instead.
In addition, one of the things I’m most excited to incorporate is integrating our search with semantic search capabilities.?? Semantic search uses artificial intelligence to extract meaning from unstructured text.? Once we do that, we can enhance that text’s findability and categorization by integrating it with our search AND providing alternative categorizations that you can also create for yourself and your organization.
Since the GAP DataCenter 2.0 is licensed to the entire corporation, inviting others from your company to use the data center should be effortless, right?? We think so to.? We’re working on innovative and intuitive ways to make that a reality.
Looking way into the future, I imagine each article and each data point being a point of discussion. The richness of meanging that can come from interacting directly with the data in the DataCenter, asking questions of our analysts, tagging and creating your own heirarchies of meaning are all now possible now that we’ve relaunched in this new platform.
We apologize for the mess and for any bugs that you may discover in the near future.? We appreciate your patience and continued support of our little engine that is getting bigger.? In exchange, we promise that we will change the way you ever thought you could view, use, and communicate marketing research to your co-workers, partners, and customers.
Wanted: Public Relations Interns
Historically gap intelligence has shied away from the press and has not been overly aggressive in landing quotes in industry publications. The printing and imaging industries are infrequent subjects of newspapers and I am fearful of the paparazzi. An analyst is also at risk of running at the mouth and being misquoted ? which usually results in said analyst sounding like a moron.
Take, for example, . I was asked about HP?s revolutionary Photosmart A826, a product that I thought was truly amazing. After rambling for minutes about why the Photosmart A826 was so great, the reporter asked me about its ?unique design? to which I replied ?It looks like a big egg.?
?One example is the Photosmart A826, which will be introduced today in the United States. The printer looks ?like a big egg,? said Peterson, the Gap Intelligence analyst.?
gap intelligence?s first quote turned out to be our biggest to date.
did me a huge favor and quoted me on a topic I knew very little of ? the iPod.
At the time, under the HP brand name, an idea that I thought was a win-win for both companies.
“There is nothing hipper and nothing cooler than an iPod,” said Gary Peterson, an analyst with Gap Intelligence, a San Diego-based market research firm.
To get quoted in such a widely read publication regarding easily the hottest topic of the day was a huge windfall for the company. Web traffic on our site skyrocketed and we received some much needed exposure. The quote has also stuck with the public and has since been repeated in dozens of other articles around the world.
Subsequently, I received my first series of ?hate e-mail? from angry readers who said that I was merely a ?mindless lamb? for Apple. The public scorn has left its mark.
We received our latest bit of press coverage in .
I have superficially given the article / quote “two-eggs up”.
I received three full paragraphs of attention and a rather long “quote”.
Coincidentally, gap intelligence is launching an internship program for local college students here in the San Diego area. Our first ?semester? will focus on Public Relations and we are now recruiting students who are serious about getting into the world of PR. Working in gap intelligence?s Public Relations Dept will certainly give potential interns a world of experience ? as they will be building the department from the ground up. Interns will not be fetching coffee or getting my dry cleaning, but will be contacting media outlets of major publications and corporations, writing press releases, and working with dozens of industry groups. Like my misguided ?egg?, the interns will be the start of something that will eventually grow into a very big component of the company.
If you are interested in being a part of the Ubuntu team (you can wear shorts to work), please contact us at: 619-574-1100 or email at email@example.com.