Author Archives: Christine A
Oh the places he’ll go…
Herbie is neither big nor tall.
Actually he is quite small.
He loves to travel and as you’ll see,
He’s been to more places than you or me.
From coast to coast and sea to sea,
Herbie’s like Waldo; you’ll never know where he’ll be.
He’s traveled to Uzbekistan, chilled in New York’s Central Park, and
he’s even taken pictures in Alaska’s Glacier Bay National Park.
He’s hiked the Grand Canyon and conquered Half Dome.
Herbie’s just as traveled as that other roaming gnome.
As gap’s furry mascot, Herbie loves culture and you’ll never know…
Oh Herbie and the places he’ll go…
It’s All in the (Keyword) Search
Keyword searches are mostly known to get your website noticed by search engines through a practice commonly referred to as search engine optimization or SEO. This blog isn’t about how SEO can help your website get the most “hits.” This blog is about how we at gap intelligence created our own internal reverse SEO process that has helped fuel the growth of our Europe MFP-Copier contract database.
gap intelligence tracks MFPs in 14 countries in Europe with a host of different languages and currencies. This could be seen as a challenge for a small San Diego-based research firm given the private nature of copier contracts. However, this is one hurdle we have been able to overcome, in part thanks to gap SEO.
So, how exactly did we set out to accomplish the goal of creating our own SEO process? As you could guess, it started with a bit of research.
Our first step to tackling the World Wide Web was to create a list of the most commonly used keywords in contracts related to copiers. We translated each word for each EU language and from there our internal keyword list was born. With the help of Google Translator and our own internal language library, the copier team was set to scrape the web.
Over time, our team came up with creative ways to search for Europe contracts. We tried everything from combining an MFP brand and a model name with a specific keyword, to searching in a specific country using the advanced search features in Google Chrome, and searching based on a specific file type.
Here is an example of a set of search criteria that have led us to useful contract sources:
- brand + model type + French keyword + file type = contracts!
- Search phrase: konica bizhub proces-verbal file type:pdf
- Advanced search settings set to:
- Region: France
- File type: pdf
Click the image to see the results:
Rome wasn’t built in a day nor was our own reverse SEO process. As with most processes, steps had to be refined over time until we found a technique that worked for us and reflected all that we’ve learned about the European copier market. gap intelligence will continue to build out our contract database through our reverse SEO process and our European dealer program. Today we still refine our processes to help yield the best results, but we’re on the right track and have over 3,000 EU contracts to prove it.
A little “Thank you” goes a long way
Recently gap intelligence’s own president, Gary Peterson, was featured on Forbes.com writing about a lesson he learned in college—the importance of gratitude. One way to express gratitude is through thank you cards.
In today’s technologically advanced world, the thank you card gets lost in the shuffle, and I’m not talking about an iPod. So rarely do people write thank you cards these days that receiving one is like getting the golden ticket (If you haven’t read Willy Wonka and the Chocolate Factory, where have you been?).
As a big proponent of thank you cards, I feel that this extra step can make a business stand out. In business, a thank you card can mean the beginning of a lifelong relationship or a forgettable first date. By letting your customers or clients know you appreciate their business, it can show that you truly care.
However, the thank you card is not about the card itself, it is the intention that it implies. A thank you card is gratitude on paper that was given thoughtful time and consideration. It’s a physical token of appreciation that people can keep and remember. For businesses, simple gratitude shouldn’t be about the big wins; it’s more about the everyday ones and a simple note of thanks can make all the difference.
With our first golf tournament to benefit the Emilio Nares Foundation (ENF) coming up on March 15, 2013, we would like to thank all the generous donors and sponsors who have kindly supported the cause to help underprivileged families with children battling cancer. Thank you to all for making a difference in our community!
The ENF Holiday Toy Drive is Here!
gap intelligence’s 3Ts is proud to take part in the ENF Holiday Toy Drive this year. 3Ts, gap’s community service committee which stands for Time, Talent and Treasure, have hosted numerous events throughout the year, but this event is extra special. Why? The deserving recipients of the toys collected are the children in the Oncology/Hematology Unit of Rady Children’s Hospital in San Diego. This is gap intelligence’s first year partnering with the Emilio Nares Foundation having held a toy drive benefitting Rady Children’s Hospital last year.
Our office is ready to spread some holiday cheer and we hope to have our donation box overflowing with gifts. We so are excited to be supporting the Emilio Nares Foundation for their tireless effort in helping low-income families with children battling cancer. If you are in the neighborhood, please feel free to drop by with an unwrapped toy. You’ll need to hurry though because toys are due by December 14.
If you are interested in donating a gift, here are a few helpful guidelines:
- Please keep all items unwrapped
- We accept gifts for all genders and ages (infants to 18 years old)
- Please remember that blankets or rattlers make great gifts for babies
- Please remember gifts for teenagers such as gift cards
- Please do not donate clothes or iTunes gift cards
- Please feel free to donate stuffed animals
- Please feel free to donate toiletries for families
If you would like more information or would like to participate, please click here at ENF.