Recently gap intelligence’s own president, Gary Peterson, was featured on Forbes.com writing about a lesson he learned in college—the importance of gratitude. One way to express gratitude is through thank you cards.
In today’s technologically advanced world, the thank you card gets lost in the shuffle, and I’m not talking about an iPod. So rarely do people write thank you cards these days that receiving one is like getting the golden ticket (If you haven’t read Willy Wonka and the Chocolate Factory, where have you been?).
As a big proponent of thank you cards, I feel that this extra step can make a business stand out. In business, a thank you card can mean the beginning of a lifelong relationship or a forgettable first date. By letting your customers or clients know you appreciate their business, it can show that you truly care.
However, the thank you card is not about the card itself, it is the intention that it implies. A thank you card is gratitude on paper that was given thoughtful time and consideration. It’s a physical token of appreciation that people can keep and remember. For businesses, simple gratitude shouldn’t be about the big wins; it’s more about the everyday ones and a simple note of thanks can make all the difference.
With our first golf tournament to benefit the Emilio Nares Foundation (ENF) coming up on March 15, 2013, we would like to thank all the generous donors and sponsors who have kindly supported the cause to help underprivileged families with children battling cancer. Thank you to all for making a difference in our community!